Innovations FCU President/CEO invited to International Peruvian Credit Union Conference in South America
Panama City, FL (November 19, 2015)—David Southall, President/CEO of Innovations FCU was invited by Cooperative Federation–Fenacrep to speak at the 8th Annual International Peruvian Credit Union Conference in Lima, Peru in mid-October.
Southall was selected as a guest speaker because of the success he has seen in attracting the youth market through the use of technology at Innovations.
Guests attending the conference included representatives from credit unions throughout Peru and members of the World Council of Credit Unions. Mr. Southall’s presentation was conducted through a translator, Mr. Thomas Belekevich, who narrated to the audience of over 300 attendees.
During the presentation, Mr. Southall discussed the many ways Innovations has successfully lowered the average age of their membership. First and foremost was the change of the credit union environment and lobby design. Innovations’ member-service focused lobby design allows for a personalized experience incorporating the use of dialog towers and cash dispensing equipment.
Southall also discussed the importance of using YouTube to reach the younger demographic. Innovations has created several YouTube videos from Flash Mobs to Lib Dubs which can be seen on their YouTube channel at youtube.com/sparkingchange. He also noted that using social media outlets, staying aware of new technology, building trust, and having social and corporate responsibility are high priorities at Innovations.
During his presentation, Mr. Southall revealed Innovations’ plans for upgrading their Mobile Banking product to include remote deposit capture, Picture Pay, and card control, coming in January 2016.
“My recent trip to Peru was definitely a rewarding experience. I always enjoy sharing the evolution of Innovations as well as hearing the credit union movement gaining momentum in other countries as it is in South America. And, not to be overlooked, the hospitality in Lima was top notch,” says Southall.
While there, he was the guest at Aelucoop Community Credit Union where he toured their campus and met with their President/CEO as well as other members of their management team.
Aelucoop is a Japanese community credit union and one of the largest in Peru. At their guarded campus in Lima, spanning 5-6 city blocks, there are three credit union branches: one that primarily serves students attending the Japanese school on campus; a soccer field; a baseball field; an aquatic center, and several other state-of-the-art facilities.
Cooperative Federation – Fenacrep also hosted Mr. Southall on a tour of Machu Picchu, which is a 15th-century Inca site located 2,430 meters above sea level located deep in the Amazonian jungle.
Photo: Thomas Belekevich; translator (left) and David Southall President/CEO; Innovations FCU (right)
Photo: Site visit to Aelucoop Community Credit Union
Photo: View of Machu Picchu